Renewed Online Shops are open!!!

 Oh my goodness, the stress of it all.

Part of our move to home-based studios has seen the need for us to think about other avenues for sales. We hope to continue to have a couple of small Pop Up type showings or exhibitions each year; but on a regular basis we thought refreshing and renewing our online presence would make most sense.

And so the work began to delete the old inventory; seriously consider what groupings of work we have; working out what work we could sensibly sell online (and put in the post!!!) and the like.

Having decided those things it was then necessary to translate that into shops, categories, photograph them, describe them, price them and get them in the right order.

And having done that, it was necessary to promote it, which also meant refreshing and renewing our newsletter. So quite a bit of tech updating.

Our newsletter takes on a new role in all of this and we have been pondering what to say; how often to say it and so on.  We are evolving shall we say.

Anyhow, the stress of it all is that we had drafted the newsletter; we had set up our shops. We had started to populate the shops. We had learned how to apply discounts for time limited periods. We had managed to work out how to apply tariffs to the US so that our pricing covered those. And so on.

We were ready.

Together we sat and hit send on the newsletter at about 10.15am on Sunday morning. Very exciting! The whole thing looked good, the links worked and we thought phew we've done it.

Four hours later I rose from my chair in a panic. Oh my goodness, I had forgotten to make the shops go 'live'!!!  I had had them in dormant mode whilst were setting them up and getting organised so that no one could inadvertently purchase something that we no longer had. It was a risk management approach. Until we discovered the real risk was that we would promote something only for folk to find they couldn't buy anything!

Fixed it, sent a quick update email, and thought job done. 

But then I went and looked at the websites and it wasn't job done; the sites were still dormant. I fell down some serious rabbit holes trying to work out what went wrong; what I had to do; how could I save the changes? Would I have to send a third or maybe fourth email newsletter explaining it didn't work? Maybe it did work? It was awful. But after 15-20 minutes of frenzy, it worked and people could find our shops, as well as be able to buy something. So many lessons.

As a thank you to our newsletter subscribers we gave them an early bird type option. We decided my new jewellery and Barry's new watercolours would be 15% off regular price for a week. And that we would let other folk know after a day or two. And here we are.

I managed to learn how to do online discounts - yay - and I'm a bit chuffed to see here that the shop sort of re-sorts itself so that the pieces that have sold end up at the bottom as out of stock. Fascinating.

So that's part of what has been going on behind the scenes as we re-imagine our art lives!

It is all a pretty big adventure, but my what a ride. 

We hope to send newsletters more regularly this year depending on where we are and what we are doing, and will always try to offer our newsletter subscribers a little bit of something. So, if you would like to sign up you can do so on the right hand side of the blog here, or on any page of my website.

My new look shop is here if you'd like to see how it's going. Not every category has been filled yet - my main focus was on my cards and on my jewellery. Gradually, it will grow. If I keep breathing in, and breathing out...